2009 Proposal for Full Sponsorship

Proposal for Vehicle Full Sponsorship

Presnted by:
Earl Newell - 2008 Scion xB; Silver Dragon

My name is Earl. I am 36 years old and I am the Business Development Manager for Rick Hendrick Toyota / Scion. I have always since I can remember be into modifying cars for fun. Within the last year I have grown a serious interested in modifying for show and to increase SCION Brand awareness.

Promoting a Brand:
To better promote the SCION Brand I created a car club for the dealership called SCION CUSTOMS. The club currently has over 36 members. We promoted the Largest all Scion car show on the east coast named “ALL SCION 08”. With over 120 Scions in attendance we not only increased brand awareness, but Sponsor awareness also. The show drew attendees from Maryland, Georgia, South Carolina and Florida. You can Google “ALL SCION 08” and see more. Then STL Show & Block Party in October was our 2nd major success that drew over 140 vehicles, and one awesome sound-off competition. My SCION Team Leader and I built a dealership vehicle, a 2008 xB called the SCION WARRIOR. We used mainly parts from TMS Toyota Motor Sales and the affiliated companies.

My Vehicle:
I bought my 2008 SCION xB to do the exact opposite of what we built for the dealership. I purchased my Scion to add as many AFTERMARKET products NOT offered by dealerships or TMS. I am currently sponsored by: Rick Hendrick SCION, FUJITA, GRILLCARFT, LED GLOW, and BORLA, I have been making alterations to my vehicle to help the dealership increase sales. All of the work done, I have done by myself, or by technicians here at work, and other professional installers

Aftermarket:
I intend to continue making modifications to the vehicle with as many aftermarket products available. I attend more than 15 car shows this year so far, from Orlando, Florida to Richmond, VA. At each one of these shows and events I have represented my sponsors professionally. I have place at many of these shows. The sales staff uses the Scion Warrior and my personal vehicle on display daily show customers the possibilities the vehicles possess.

The Purpose:
The objective of this proposal is to illustrate the qualities both of myself and this vehicle; with the support of your company I can help promote your products through the events, flyers, stickers, banners, t-shirts, and most importantly word of mouth.


My Vehicle Modifications

I.) Modifications
A. Exterior
1. Carbon fiber window accents (TMS)
2. TRD Toyota Racing Development 19” wheels (Sponsorship)
3. General tires (Sponsorship)
4. Grillcraft Custom Products 4pc. Grill (Sponsorship)
5. LED GLOW Underbody Kit (Sponsorship)
7. LED GLOW fender well kit (Sponsorship)
8. De-badge rear deck
9. Vnynl Grapics; Custom Auto Graphics
B. Interior
1. Playstation 2 in the glovebox
2. Roadview 11” DVD monitors
3. LED GLOW interior light kits(Sponsorship)
4.

C. Performance
1. Toyota Racing Development Lowering Springs
2. FUJITA F5 cold air competition intake (Sponsorship)
3. Borla dual exhaust (Sponsorship)
4. LED GLOW 7 color engine kit (Sponsorship)
5. Custom painted engine cover


II.) Sponsor Contacts: (available upon request)
1. Scion Customs; Larry Burkes
2. Fujita Air:
3. Grillcraft Custom Products
4. Borla Exhaust:
5. Glowshift / LED GLOW



III.) Events
A. 2008 Shows I Attended

The SHOWS that I Promoted:
05/09 – 10/08 ALL SCION 08, 2-day Show & Block Party
TSL ~ TOYOTA SCION LEXUS BLOCKPARTY AND CAR SHOW (MY SHOW)

OTHER SHOWS & EVENTS:
2/2/08 DROPJAW MAG WINTER SHOW, FAYETTEVILLE
2/24/08 DropJaw Magazine Winter Show, Myrtle Beach
3/16/08 Phantasm Motorsports @ the ROCK
3/22/08 Spring Slamboree, Greensboro, NC
4/13/08 Scion Birthday Party, Concord, NC
4/19/08 SCION EXPOSED 5.0 Orlando, SCION CORPORATE SHOW
5/17/08 Scion Unity Show, Greenville, SC
5/25/08 Big Bruce car and bike show 1st Scion xB
6/01/08 Drop Jaw at the Rock 2nd Best xB
6/14/08 Rolling Riders’ Slam Jam; Fayetteville, NC
6/28/08 Freedom Festival: Greensboro, NC
8/3/08 STREETKINGS http://www.yo-yoproductions.com/ 3rd Scion xB
8/23/08 scion slam 3-on-3 basketball tournament and show, FT. Bragg
9/21/08 Phantasm Motorsports @ the ROCK
11/2/08 Phantasm Motorsports @ the ROCK


B. Media Exposure

FUJITA COMPANY WEBSITE: WWW.F5AIR.COM (SPONSOR)
DropJawMag.com
Rolling Rider’s Magazine
Time Warner Cable coverage of ALL SCION 08


C. Future Shows: 2009

ALL major Regional Show & Local Shows
ALL SCION 09 & TSL (2) Hosted at Dealership

D. 2009 for me to place better at shows my sponsorship focus is on a Wheel Company, Interior, Audio Visual, Some engine; Some Performance. Sponsorships I am seeking for 2009 consist of…

WHEEL: 20X8.5 & 20X10 or 22X8.5
AUDIO: SUBS, AMPS, 6.5'S
VISUAL: LCD MONITORS
BODY: CARBON FIBER REAR SPOILER , BODYKIT (URETHANE),
SUSPENSION: Big Brake Kit, SWAY BARS, STRUT TOWER BAR,
ENGINE: Killerglass,
INTERIOR: LEDs, Sport Pedals, Cathodes, LEATHER,



IV.) New Product Development

Every year parts change, improve and new ones come out. I want to have those parts that people can see first hand and not just in some magazines, or TV. I want to have products on my xB that viewers will come up and ask me about! I want products that everyone else wants, but have not seen yet. I have been able to successfully describe and advertise my sponsored products at every car show attended this year.



V.) In Closing

I have to time and the resources to attend events and shows in my local market and abroad. I work in the automotive industry that I have a true passion for, and love all things automotive. I would be naive to say sponsoring me will increase your company’s revenues. I am looking to get more consumers interested in your product by showing them what it can do, and helping to gain exposure in the market.